Rogachev Andrei Interview
Posted on 17. Mar, 2010 by admin in P - T, Rogachev Andrei
Businessman Rogachev Andrei told about the essence of the conflict with her partner Pavel Andreyev, said he was created 'LEC', and explained why he keeps the ruble with a bas-relief of Lenin
Hostage talent or paranoia
Interviews Rogachev Andrei about the art of kicking, environmental instruments and the crisis
Businessman Rogachev Andrei told 'AP' told about the essence of the conflict with her partner Pavel Andreyev, said he was created 'LEC', and explained why he keeps the ruble with a bas-relief of Lenin.
Founder 'Pyaterochka', 'Carousel' and 'LEK' Andrei Rogachev is not only one of the largest, but also one of the most non-public business in St. Petersburg. The entrepreneur never photographed, and so far the media publish the signature 'Rogachev' images of other people.
What is the situation in 'LEK'? You still passive shareholder?
-B 'LEK', in fact, there was a mild seizure raid. The company is controlled by the nominee director acting on commands Pavel Andreev (second co-owner of 'LEK'. - 'DP'). We do not receive statements and do not understand the situation in the company. Chief Financial Officer replaced. New appointed without the consent of us.
lChto happening in the other your business - 'macro', which you bought the Andreeva?
We bought a company-FIRE & COOPER, parent company of 'Makromir' the verge of bankruptcy even before the crisis. A small amount of the transaction (9 thousand pounds sterling. - 'DP') was determined by the dire state of the company. The audit found that the case is even worse than reported. Management has spent all the money, including advances for the tenants have not yet built complexes. The actual amount of debt in 2 times higher than reflected in the reporting: arrears of wages, taxes, to third parties. Double sale of objects and transactions in a strange prices - a transaction on Perm Racecourse will be a joke at all times. Buy a field in Perm without networking and with sanitary zone tuberculosis hospital for a total of just under $ 200 million, paid with $ 145 million in real money?
It turned out that in June 2008 a group of companies 'Makromir' generated $ 5 million in losses every month. Losses covered from bank loans and shareholder loans. After purchase, we added $ 163 million of additional capital and completely changed the management team. We spent reorganization. The company is stable, although the amount of debts attached deadlights her management, completely deprived of its profits.
Prospects for a 'macrocosm' associated with the position of creditors. The company itself is managed by a team of managers, repeatedly proved his professionalism. After studying the situation in the 'macro' we asked for details of 'LEK'.
How you have changed now, with Pavel Andreev? What is its role in everything that happened with 'macroscopic' and comes with 'LEC', because it was he who drove these companies?
- Relations with Pavel Andreev became vigilant. I have always regarded Paul as a younger brother, forgive small mistakes and trusting it. As a thank you now he organizes 'mask-show'.
The economic crisis has changed nothing, he only identified the problems that existed. Manage to someone who knows how to do it. 'LEK' need a professional management team. And it may lead and the current president 'LEK' Oleg Filippenkov, a man with great talent and charisma.
Why is your new business TerraOn again you have chosen your property?
Project TerraOn was launched shortly before the crisis. In fact, we have not even had time to deploy. Office finish repairs until now. Maybe it's good that we stayed with the launch of the project. We are one of the oldest in the country's experts on real estate investments, been doing this for 20 years, and most of our success in business related to real estate. The first deal we had in 1989, it was involved in the restoration of the house on Mytninskaya., 19. Then the laws of the market there was any, were the first experiments with real estate. We helped Activity Mayor Sobchak and others.
That is, 'LEK' began with the restoration?
-Actually, 'LEC' began with the fact that we had to buy a chip to create a new instrument for Antarctic expedition - ozonometer. The devices can also be bought, only having the status of the cooperative. Ie we had to first register the cooperative to buy these wretched chips. After waiting a month in the queue, we came to the party committee, where there are very serious people say: on the agenda two issues - the opening of the cooperative for the maintenance of public toilets and the cooperative production of environmental equipment. According to an authoritative commission, of course, that public toilets are needed the city, and environmental equipment - no. It is clear to all that Leningrad - the city is clean, nothing to measure, and in the country a great environment. Fortunately, hurried to the law on small businesses in 1989, and we registered a small business 'Laboratory of Environmental Control'.
The next 4 years, while the smart people bought tomato paste, drove her to China, were brought back to running shoes and make more money, we have produced environmental instruments. It is hard to believe, but we managed to create a very strong team, which employed more than 2 thousand people. During peak flowering, we rented a building almost completely RNII 'Elektrostandart' and produce 16 kinds of devices. This was a unique time: to create venture capital projects are brought to the stage of R & D, made in factories and distributed enterprises.
And the initial capital?
-After registration of the company, which cost 142 rubles, I stayed only 1 ruble - metal, with Lenin on the back. Given the fact that I had a wife and two children, it was risky. But the approach of the Department of Physics salary of 78 rubles, give hope for a brighter future. The first device we have for Mytninskaya. It was a broken home, which was not even sex. We hired a man who had come there at night and put the floors of the boards. Then he bought linoleum - draw your attention that while it was impossible to buy anything. Even after 3 months pasted wallpaper. Heating did in the third year. Seeding was not. At that time there were no banks in the modern sense - it was in 1989! Banks inspire entrepreneurs history of credit specifically to those used by their services. And the same ruble with Lenin, I kept still.
As with the laboratory? Sold?
No, almost left. Sell impossible. Continues to work, produces environmental instruments. Maybe change the name.
And then you engage in speculation, finally! Stationery, it seems ...
-This is a legend that someone thought of something. The little money we earn on the resale of computers and copying machines, but invested them in again in the production of environmental equipment. It was a big mistake. Smart people take metals, taking them abroad, they bought alcohol 'Royal', were taken to Russia and sold. And we at this time continued to engage in this nonsense, that is, produces ecologically devices. Moreover, all the money earned an incredible effort, invested in high-tech project, which was called 'Plastic Money Russia. This was the original form of plastic cards. We've created technology for identification on the basis of volume hologram. Initially the technology was invented by Yuri Kudryavtsev, the great inventor of St. Petersburg. This unique technology was patented. Almost at its basis a system of electronic interbank payments. And in 1994 a presidential decree Russia kriptirovaniya all funds in the country were given Federalnomuagentstvu on communication and information. Thus, our project has ceased to exist during the day. Huge at the time, money invested in it, we lost. Who is investing more, one more loses - the law of capitalism.
Could otherwise use this technology?
-Can. But we are tired. I realized that enough high-tech, it's time to be an intelligent man, to earn money. At that time the market was completely empty, you could do what he wanted ... as it is now. I had about 16 different companies. But the most interesting business for me was and remained a researcher. We had instruments, each containing 15 patents! Again, this was a period of extreme youth, when everything was different - the grass is greener, the water wet, and the trees above.
When you met with Pavel Andreev?
-In 1993-m. He just found an ad in the newspaper, my assistant, Galina Lyubarskaya. Paul was invited to interview. We are looking for a lot of talented and active people, and watched where someone can come in handy. Pavel Andreev got on real estate, real estate agency, which was called 'LEK Estate'. A few years later we began to invest in construction.
It is argued that 'LEK' turned out to be more sites than other builders because of administrative resources.
-Due to the fact that we are probably the most experienced real estate market in St. Petersburg, and perhaps even in the country. There was a time when we all collectively enterprises (Pyaterochka ',' Carousel ',' LEC ') dragged both 1200 objects. Before construction actually reached 180, but even the control technology as many objects is not trivial. People who are able to do so in Russia is very small. By the same number of objects still nobody came. Perhaps only the peak is approaching.
Due to what? You even construction education there.
-To do something well, do not necessarily have the education. We have already said that winning is not smart and not educated, active and win.
You still have not answered the question. 'Because we were the best' - but how?
-Because we wanted. We aspire to. We set ourselves the goal. Same with the 'big five'. Until now, few people realized this, but at this rate not developed neither a trading company in the world. Even Wall-Mart to the size Pyaterochka grown twenty years after the start. And we are circulation in $ 2 billion came in just 4 years!
Give to read the instruction how you did it!
-Write: the most important of the arts for us is the art of kicking.
Do you have enough kick to 1,5 thousand objects?
-Why are you putting me in the head of the innumerable host? I am here in general no role. I do not like to work and can not (just kidding, of course).
The first 5 years I worked 20 hours a day. The main thing - to gather talented people. And we were many. If seriously, then through the creation of great companies (and a great company is what is surprising, and respect for the professionals) are just three things: vision, commitment and responsibility. Vision - how to create this company. Will - because everyone will be to resist, including your own. Responsibility - because such a thing is not created in a week or two, great companies live long.
Algorithm successful business established 18 years ago. This is a list of magical lines on three sheets. It works well so far and the same for all companies. I would like to sell this algorithm, even present - it was a social mission on our part. But it was not supported, because many people do not understand the significance of this. To present knowledge of people is not easy.
How to distinguish good from bad business idea?
"If everything they say, that the idea is bad, this is the first sign of a good idea. Ideas are always in the air, you need to carefully look after them and cultivate. To become a good developer, it was enough as a child to read books by Jack London. They were in all libraries.
Your business as a process of interest?
-Absolutely uninteresting. All the same. I love playing football.
In the attack?
-Who put the coach, themes and play.
What makes you create a new company?
-Every person - a hostage of his talent or paranoia.
Do not want to give up now, go somewhere in France, buy a vineyard? ..
- Throw the situation to their people with a strange motivation, it would probably be wrong. It is reasonable to impose a state of public monitoring of the company 'LEK' to primarily protect the interests of people who have invested money and waiting for the apartments will be ready. The team should enter the public observation of independent lawyers, auditors, accountants. City Administration is interested in maintaining stability in 'LEK' and help you get background information for analysis. We are prepared to fund (as humanitarian aid) work teams and the creation of an independent report and recommendations.
Oleg Tinkoff once said that you are the smartest businessman. And if you get rid of the complex non-public, it will become the richest in Russia.
-Publicity has nothing to do with profit. Clever, I just pretend. I have four of Education, and nothing but the view of minus eight, they did not bring. I am not against education, but among the most intelligent wins the most active. And among the most active - the most intelligent. I think a good idea, yes? And the crisis of podravnyal, now I'm rich and do not call.
When will the crisis?
-Any crisis will end. Judging by the depth and scope of international problems, this will last for 3-4 years.
How Russia will outlive him?
- Russia will survive as always, many decisions have already been accustomed to crisis.
Where to invest?
- Judging by the question 'where to invest money?', The crisis did not touch you.
'Publicity has nothing to do with profit. Clever, I just pretend. I have four of Education, but nothing, except of minus eight, they did not bring.
"If everything they say, that the idea is bad, this is the first sign of a good idea. To become a good developer, just as a child to read Jack London.